This project was on memetic product design. I decided to challenge myself and chose "balanced young professional women", because these design memes are quite commonplace and easily overlooked as "just modern design". The product is a humidifier that is also a plant pot. In my research I've found that the target group likes to combine hard work and ambition with a sense of calm, sensory, and natural. Both the choice in product, as well as its design reflect this.